BRAND GUIDELINES

Last Updated: Nov 2021
Replaces all earlier versions of the British Curry Award® logo guidelines 

To avoid misrepresentation and to maintain the integrity of British Curry Award for all winners.

BCA (British Curry Award) has issued the following regulations that apply to the use of all British Curry Award branding where the logo appears. This includes usage of labels, printed artwork, leaflets, banners, advertisements, websites, certificates and any other materials carrying the British Curry Award logo. 

Logo 

·       The logo and wording ‘British Curry Award’ is registered and may only be used in printed or electronic format with the approval of BCA 

·       BCA reserves the right to refuse permission to use the British Curry Award logo if the style or presentation in any way breaches the regulations. 

·       It is not permitted to alter or amend any logos in any way or to use the key features of the logo to produce your own logos or designs. The logo must stand alone and cannot be combined with any other words or graphic devices. 

·       All electronic format British Curry Award logo artwork must be supplied by BCA, the Award Logo Artwork can be requested via email if applicable. Applications for artwork can only be made by, and the artwork only sent to, the company that entered the award-winning product(s) into British Curry Award. Please do not forward or share the logo artwork. To help us to monitor the correct usage and ensure that all British Curry Award entrants commit to, and adhere to, the brand regulations, we ask that they complete their own application for logo artwork via email.

·       All British Curry Award labels must be supplied direct from BCA via email.

·       Artwork, web designs or packaging proofs which incorporate a British Curry Award logo should be sent to BCA prior to print/ going live. 

Usage 

The British Curry Award labels or logos must only be used on the correct corresponding award-winning establishment. The award is specific to the establishment entered and is not awarded to a company, a group or a product. 

British Curry Award labels and logos should ALWAYS state the year the award was given and how many stars were awarded. 

The award label or logo has a validity / consumer ‘buy-in’ of three years, after which the establishment is encouraged to re-enter their business into Awards to maintain its British Curry Award status. Therefore award labels and logos can only be supplied for the previous three years at any one time. 

The award label or logo should be removed from marketing materials three years after the award. 

The award label or logo must be clear and unobscured – do not place anything in front of or overlapping the label/logo. 

If the establishment has changed in any way, permission for use of the award label or logo will be withdrawn and the product must be re-submitted to British Curry Award. 

Whenever the award label or logo is used it must be accompanied by the relevant year.